Relational PR: Relationship-building and Trust at the Generative AI Crossroads. Does the Practice Choose Greatness or Irrelevance?

Authors

Alex Sévigny, McMaster University
Martin Waxman, McMaster University

DOI

http://doi.org/10.14305/jn.29960819.2024.1.1.07

Recommended Citation

Sévigny, Alex and Waxman, Martin (2023) "Relational PR: Relationship-building and Trust at the Generative AI Crossroads. Does the Practice Choose Greatness or Irrelevance?," Newhouse Impact Journal: Vol. 1: Iss. 1, Article 11.
DOI: http://doi.org/10.14305/jn.29960819.2024.1.1.07
Available at: https://surface.syr.edu/newhouseimpactjournal/vol1/iss1/11