Title

Class Nine: Marketing Research

Author(s)/Creator(s)

VetNet Entrepreneur Track

Contributor(s)

Michael Schoeneck [host]; Neil Tarallo [onscreen presenter]; Paul Tarallo [onscreen presenter]

Description/Abstract

Marketing Research, including definition and concepts of marketing, marketing concepts, marketing strategies and how to best achieve marketing goals. Featuring Mike Schenek, Neil Tarallo, Sr. Lecturer & Academic Director at the Pilsbury Institute for Hospitality Entrepreneurship, the School of Hotel Administration, Cornell University and Paul Tarallo, Media Director. Digital Media Strategist at Smith Marketing Services LLC

Document Type

Video

Disciplines

Military and Veterans Studies

Extent

0:57:20

DCMI Type

Moving image

Subject

Marketing research; Small business; Business planning

Topic

Business stages--Business cycle--General Information, Industry/Market Research--Business--Research

Portfolio

Entrepeneurship

Geographic Area

United States

Publisher

Institute for Veterans and Military Families at Syracuse University

Date

4-20-2013

Language

English

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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