Bound Volume Number
Honors Capstone Project
Date of Submission
Communication and Rhetorical Studies
Visual and Performing Arts
growing trend of African-American women in social entrepreneurship, more specifically their motivations for pursuing this career path
Capstone Prize Winner
Won Capstone Funding
Arts and Humanities
This study seeks to take a look at the growing trend of African-American women in social entrepreneurship, more specifically their motivations for pursuing this career path. In the traditional business model, we find that women are underrepresented at every level of the corporate pipeline, especially in upper level positions. For African-American women, these numbers are even smaller. As such in the recent years, we have seen more and more women turning to entrepreneurship, with African-American women becoming the fastest growing segment of the women-owned businesses population. At the same time, we are also seeing a rise in social entrepreneurship, which led to my interest in looking at African-American women within that particular space. This project consists of research that looks at reports of women in the workplace, the leading factors for leaving the traditional business model for social entrepreneurship, as well as provides a rhetorical analysis of African-American women who are social entrepreneurs.
Casseus, Markova, "Soil for Your Soul: African American Women & Social Entrepreneurship" (2016). Honors Capstone Projects - All. 965.
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