Honors Capstone Project
Date of Submission
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management | Sports Management
Major League Soccer has grown tremendously since its inception in 1996. The league, however, still is a work in progress. The overarching question of this case study deals with an examination into the future of the league. Will it continue to be a niche sport on the American sports landscape or will it challenge the big four leagues in the years to come? Broken into five subtopics, the case study looks to address this question by examining the league through multiple lenses in order to be able to take both an in-depth and wide look at the current condition of the league. In addition to the research conducted and gathered for this paper, my personal experiences during my employment with the New England Revolution help to provide further insight to help address the league and its long-term outlook.
Samost, Matt, "Major League Soccer Case Study An Examination into the Future of the League" (2013). Syracuse University Honors Program Capstone Projects. 94.
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