Matt Samost

Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2013

Capstone Advisor

Rodney Paul

Honors Reader

Ryan Patrick

Capstone Major

Sport Management

Capstone College


Audio/Visual Component


Capstone Prize Winner


Won Capstone Funding


Honors Categories


Subject Categories

Advertising and Promotion Management | Sports Management


Major League Soccer has grown tremendously since its inception in 1996. The league, however, still is a work in progress. The overarching question of this case study deals with an examination into the future of the league. Will it continue to be a niche sport on the American sports landscape or will it challenge the big four leagues in the years to come? Broken into five subtopics, the case study looks to address this question by examining the league through multiple lenses in order to be able to take both an in-depth and wide look at the current condition of the league. In addition to the research conducted and gathered for this paper, my personal experiences during my employment with the New England Revolution help to provide further insight to help address the league and its long-term outlook.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.



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