Honors Capstone Project
Date of Submission
Dr. Wrigley Associate Professor of Public Relations
Professor Kucharavy Professor of Practice of Public Relations
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management
Israel’s geopolitical location and conflict with its surrounding neighbors has resulted in constant negative media coverage and poor public perception of the country. As a result of the ongoing turmoil and biased media reports, the country’s tourism industry has failed to live up to its dreams and expectations. In an attempt to fully understand Israel’s travel and tourism industry, the researcher wrote a case study analysis that analyzes Israel’s PR efforts and media campaigns that are created to brand the country and change its negative image in the media. Through online research, news articles, scholarly journals and in-person interviews, the author examines the positive and negative aspects of Israel’s tourism industry. In conclusion, the author found that while Israel’s tourism industry largely suffers because of unfavorable media reports, there are also many internal problems that need to be addressed so that the country’s tourism industry can prosper.
Marom, Jillian, "Israel’s Travel and Tourism Public Relations" (2013). Syracuse University Honors Program Capstone Projects. 90.
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