Bound Volume Number


Degree Type

Honors Capstone Project

Date of Submission

Winter 12-15-2014

Capstone Advisor

Prof. Seth Gitner

Honors Reader

Prof. A. Randall Wenner

Capstone Major

Broadcast and Digital Journalism

Capstone College

Public Communications

Audio/Visual Component



Great Yarmouth, tourism

Capstone Prize Winner


Won Capstone Funding


Honors Categories


Subject Categories

Other Arts and Humanities


One of the hardest things for some people to accept is change, especially when it involves part of their national identity. For years, people in Great Britain have thrived off of tourism in seaside towns and have considered it a source of pride. But the high-end Bed and Breakfasts’ and lively boardwalks that once attracted vacation-goers are not so common nowadays as the world becomes more globalized and more Britons can afford to vacation overseas. This has resulted in a drastic loss of revenue for many of these seaside businesses. The number of visitors who stayed overnight in Yarmouth peaked in the 1970s at over 9 million. But by the start of the 1990s this had fallen to just under 7 million and by 2003, just over 5 million, according to a report that outlines a 2013-2018 tourism strategy sponsored by the Great Yarmouth Borough Council and Greater Yarmouth Tourist Authority. Coastal towns are economically and socially struggling in what some Britons view as an irreversible trend. My project illustrates this trend by focusing on the significant decline occurring in Great Yarmouth, one of Britain’s hardest-hit seaside towns. According to a report from a London-based think tank, the Center for Social Justice, Great Yarmouth is suffering from high unemployment, poor health, and poor education – more so than other coastal towns and all due to a slow decline in tourism revenue, limited alternate tourist attractions (other than the sea and gambling) and its relatively isolated location on the east coast away from any major industrial centers. Great Yarmouth (also known as Yarmouth) is part of a national pattern in which many seaside towns must receive millions of dollars in aid from the government just to stay financially afloat. A vicious cycle is formed as declining tourism creates poverty and poverty further deepens the decline in tourism- making it hard for small business owners to make a living. My goal was to document this struggle in a personal and compelling way.

Throughout my reporting, I found that despite economic setbacks, locals are making a strong effort to revive British coastal tourism. This is mostly through community-organized initiatives such as creative advertising campaigns and development projects. They are fighting to hold on to an industry that has defined their community for more than 60 years. Although my coverage pertains specifically to the people of Great Yarmouth, I expect the themes of adversity, adaptation, and recuperation to resonate with any audience, no matter where they are from.

This portfolio contains only some of the components of this project. To see the final product in full, you can download the iPad App by going to iTunes and searching for “Yesterday’s Town”:

Creative Commons License

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.



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