Honors Capstone Project
Date of Submission
Dennis Kinsey, Director Public Diplomacy Program
Philip Johnson, Professor
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management
This project aims to provide specific recommendations to ClearView Church, and by extension nonprofits in similar situations, on how to strengthen their online presence. The recommendations are formed through in depth research into ClearView’s resources, goals and requirements as well as calling upon my expertise and experience in the technical and communications sides of the nonprofit field.
Through multiple interviews with church staff and members, I determined an overarching goal of sharing the warm, welcoming personality of the church with young families in the surrounding community. However, this goal was not guiding their online outreach efforts and therefore needed to be re-evaluated. The first stage of my project acted as an audit of the church’s online presence.
I then began the process of designing and coding the website, researching content management systems, launching the website and providing social media recommendations to ClearView, all with the outreach goal and previous successful aspects in mind. Each step in this process was submitted to ClearView staff for review and approval before the next step could begin.
Input and approval from ClearView, who acted as the client for this project, was crucial as the church will be in charge of maintaining and updating the website and social media platforms in the future. The final website, as with any client, has to meet their expectations and be feasibly maintained after delivery.
In addition, the recommendations contained in this document not only act as a guide for their implementation, but also a model for similar nonprofit organizations.
Colegrove, Lindsey Nicole, "ClearView Church: An Online Brand Management Model for Nonprofits" (2013). Honors Capstone Projects - All. 82.
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