Honors Capstone Project
Date of Submission
Jessica Reed, PR Adjunct
Dennis F. Kinsey, PhD
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management | Public Relations and Advertising
This research study combines public relations and marketing to examine how women think about buying hair products. Using Beaver Professional, a hair care company, as the client, this study incorporates different methods of research to understand what factors affect which products women buy and where they go to buy them. This study also examines how salons think about selling hair products to their customers and where they go to shop or find the products for their salons.
Munoz, Francheska, "Beaver Professional Public Relations Research Case Study" (2014). Syracuse University Honors Program Capstone Projects. 793.
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