Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2014
Capstone Advisor
Jessica Reed, PR Adjunct
Honors Reader
Dennis F. Kinsey, PhD
Capstone Major
Public Relations
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Advertising and Promotion Management | Public Relations and Advertising
Abstract
This research study combines public relations and marketing to examine how women think about buying hair products. Using Beaver Professional, a hair care company, as the client, this study incorporates different methods of research to understand what factors affect which products women buy and where they go to buy them. This study also examines how salons think about selling hair products to their customers and where they go to shop or find the products for their salons.
Recommended Citation
Munoz, Francheska, "Beaver Professional Public Relations Research Case Study" (2014). Honors Capstone Projects - All. 793.
https://surface.syr.edu/honors_capstone/793
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
