Honors Capstone Project
Date of Submission
Visual and Performing Arts
Capstone Prize Winner
Won Capstone Funding
Art and Design | Graphic Design
The essential idea of this project is to develop an entire brand identity for a fictional soap company for men that I created called Naked Truth. A brand identity encompasses visual components like logo, color and design aesthetic that help a brand stick in a consumer’s mind. In the real world of advertising, the concept of a brand identity at the forefront of any advertising a company releases. Consumers are inundated with hundreds of ads everyday, so it is important for a company to know who they are and whom they want to sell their products to in order to succeed. I sought to achieve a strong, cohesive brand identity for Naked Truth by completing five projects to solidify the company’s brand. I modeled this concept after the current state of branding in the graphics world. These five projects were: label and packaging design for Naked Truth’s products, in-studio product shots of these products, a comprehensive ad campaign advertising Naked Truth’s three soap scents, a motion graphic that is a brand reel that introduces the company to the consumer, and a website to house all of these elements. Mastery of all of these facets of design is highly important in branding a company. It is very common now for one ad agency or design firm to play an important role in the product from the very beginning. In completing this one project that actually involves multiple facets of design, I wanted to position myself as a multi-talented designer who is capable of working on all aspects of a brand. I completed these projects using the Adobe Creative Suites (Photoshop, Illustrator, Indesign, After Effects, Dreamweaver and Soundbooth). This project represents the merging of many skill sets--print design, package design, photography, advertising design, copy writing, motion graphic design, 3D animation, photoshopping, sound editing and web design.
Passmore, Jenna, "NAKED TRUTH SOAP FOR MEN: BRAND IDENTITY" (2010). Syracuse University Honors Program Capstone Projects. 708.
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