Document Type

Honors Capstone Project

Date of Submission

Spring 5-1-2005

Capstone Advisor

Rogan Kersh, Ph.D.

Honors Reader

Brenda Wrigley, Ph.D.

Capstone Major

Public Relations

Capstone College

Management

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Social Sciences

Subject Categories

Public Relations and Advertising

Abstract

Communication of obesity as a public health issue has taken many forms and been framed in a variety of ways since early 2000. These communications often frame the public’s perception of the problem and of potential solutions. This study examines the current perceptions and actions according to several groups, including the government, the food industry, individuals, the media, and public relations professionals. It then attempts to assess the framing of the issue, including perceptions and actions, by the print media and public relations professionals. A census of newspaper articles and press releases from a one-month time period in late 2004 were collected and analyzed to answer two questions: (a) How are each of the groups – newspapers and PR professionals – framing the issue? and (b) What are the implications of the current framing strategies? The study found evidence of framing according to a blame-and-responsibility scheme, and reactions that attempt to sway blame from one party to another.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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