Honors Capstone Project
Date of Submission
Dr. Susan Gensemer
Capstone Prize Winner
Won Capstone Funding
Behavioral Economics | Economics | Other Economics
In the realm of journalism, conventional wisdom suggests that magazine covers “sell” magazines at newsstands. This study explores this idea by looking at the econometric relationship between cover characteristics such as presence of people and “catch” words and single copy sales. Several significant characteristics influencing such sales are found. In addition, this study is based on a new data set developed by the author indicating various characteristics of numbers of magazine covers over a five-year time span.
Specifically, a set of 14 magazines were observed for 10 characteristics. The percentage of the presence of these characteristics on magazine covers over five years was regressed against the single copy sales circulation. The paper also analyzes the general data set by investigating the variables’ effects on men’s magazines and women’s magazines.
Barlow, Stephanie C., "Connections between U.S. consumer magazine cover characteristics and single copy sales circulation" (2005). Syracuse University Honors Program Capstone Projects. 684.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.