Honors Capstone Project
Date of Submission
Professor Larry Elin
Dean Hanna Richardson
Capstone Prize Winner
Won Capstone Funding
Film and Media Studies | Radio | Television
In an effort to raise civic awareness among SU students by encouraging volunteerism throughout their college career, I examined and defined four elements of community in the city of Syracuse: arts and entertainment, politics and government, youth and education, and homes and neighborhoods. I then utilized my Television-Radio-Film training to write, produce, direct, and edit four public service announcements (PSAs) in an integrated campaign titled The Connection is YOU. Each three-minute PSA illustrated a different element through a local organization—respectively, The Redhouse, Onondaga County Board of Elections,SouthwestCommunity Center, andWestcottCommunity Center. The PSAs are slated for distribution through Orange Television Network and UU Cinema starting in Fall 2005.
Robert D. Putnam’s book Bowling Alone: The Collapse and Revival of American Community powerfully influenced my work by introducing me to the concept of social capital, which is the core idea that social networks have value, and that civic virtue is most powerful when embedded in a dense network of reciprocal social relations. By teaching students now where and how to connect with a community, I ensure that upon their graduation, they have the knowledge and experience to engage fully in the communities where they will live and work.
The Connection is YOU campaign is a digital video project shot on Mini DV and DV-CAM equipment, edited with Final Cut Pro and Adobe After Effects programs, and recorded on DVD for highest quality resolution.
Rocchi, Julia M., "The Connection is YOU: Public Service Announcement Campaign" (2005). Honors Capstone Projects - All. 663.
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