Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2009

Capstone Advisor

Fiona Chew, Ph.D.

Honors Reader

Dessa K. Bergen-Cico, Ph.D., CHES

Capstone Major


Capstone College

Public Communications

Audio/Visual Component


Capstone Prize Winner


Won Capstone Funding


Honors Categories


Subject Categories

Film and Media Studies | Radio | Television


This case study of Syracuse University’s health promotion and student health behavior provides data that may be employed to understand and influence future, functional health literacy. Key components of functional health literacy—self efficacy, independence, institutional services, social influences, gender, etc.—rise to the surface, and are the focus of this analysis. This study was approved by the University’s Institutional Review Board for the Fall 2008 term, and received funding through the Crown Wise Scholarship. The research subjects include a convenience sample of 26 full-time, college seniors. The subjects were divided into four focus groups to provide qualitative data on 21 topics that address students’ decision-making specific to physical activity and nutrition. Results from this study strive to use findings to help educators and administrators better develop successful campus health promotion programs. The report offers a resource for planning future strategies and programs by: involving people in planning, incorporating data analysis, and assessing factors that affect implementation. Recommendations include targeting information on gender and age, evaluating feedback mechanisms, using social framing, measures specific to institutions, a strategy for using campus resources, and a call for self-produced student materials. Discussed strategies can be expanded beyond the Community Readiness Model, instead using more precise theories to implement future programs and plans. Colleges and universities can use similar methods to analyze student functional health literacy and improve campus community health promotion readiness.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.