Honors Capstone Project
Date of Submission
Magazine, Newspaper, and Online Journalism
Capstone Prize Winner
Won Capstone Funding
Journalism Studies | Other Communication
Inkstinct, an American tattoo-lifestyle magazine, covers a broad assortment of editorial content in six regular sections: “Inkternet,” “Fokus,” “Kulture,” “Inkternational,” “Lokal,” and “Your Ink.” Created as a regularly published magazine, Inkstinct’s sections allow for fresh content every month, while enabling consistency in theme and reader expectations.
The target demographic of Inkstinct falls between the age of 18 and 35, has interest in tattoos and body manipulations, and is both male and female. Inkstinct assumes readers have at least a very basic knowledge of tattoos and body manipulations, and avoids explaining basic information in detail. However, Inkstinct’s editorial content interests and provokes those beyond the target demographic as an alluring collection of anthropological reporting.
Shoe-rubber reporting takes Inkstinct from the streets of London to the San Francisco Bay Area. For much of Inkstinct’s development, the only tools used included a camera, a notepad, a pen, and a laptop. Interviews, images, and experiences combine to produce the writing, editing, and graphic design. Adobe InDesign CS3, publishing software for the design of print and digital layouts, serves as the main program for Inkstinct’s creation. Inkstinct’s teaser podcast, highlighting content from this issue, is available on YouTube at YouTube.com/user/celirosita. Awesomecelina.com hosts online content, which includes all articles from the magazine, as well as direct links to mentioned Websites. A fan page on Facebook for Awesomecelina.com also showcases Inkstinct content, and drives traffic to its original online portion on the site.
As a publication, Inkstinct carves its own identity within a limited market. Most tattoo magazines feature smaller focuses of editorial content and serve a mainly male demographic, but Inkstinct boasts an exclusive perspective on tattoo culture, and targets a broader audience than its competitors. Additionally, Inkstinct believes itself to provide Syracuse University a unique Capstone project, combining a personal passion with an academic field of study.
Tousignant, Celina Rosita, "Inkstinct Tattoo-Lifestyle Magazine" (2009). Syracuse University Honors Program Capstone Projects. 409.
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