Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2009

Capstone Advisor

Melissa Chessher

Honors Reader

William Glavin

Capstone Major

Magazine, Newspaper, and Online Journalism

Capstone College

Public Communications

Audio/Visual Component


Capstone Prize Winner


Won Capstone Funding


Honors Categories


Subject Categories

Journalism Studies | Other Communication


Inkstinct, an American tattoo-lifestyle magazine, covers a broad assortment of editorial content in six regular sections: “Inkternet,” “Fokus,” “Kulture,” “Inkternational,” “Lokal,” and “Your Ink.” Created as a regularly published magazine, Inkstinct’s sections allow for fresh content every month, while enabling consistency in theme and reader expectations.

The target demographic of Inkstinct falls between the age of 18 and 35, has interest in tattoos and body manipulations, and is both male and female. Inkstinct assumes readers have at least a very basic knowledge of tattoos and body manipulations, and avoids explaining basic information in detail. However, Inkstinct’s editorial content interests and provokes those beyond the target demographic as an alluring collection of anthropological reporting.

Shoe-rubber reporting takes Inkstinct from the streets of London to the San Francisco Bay Area. For much of Inkstinct’s development, the only tools used included a camera, a notepad, a pen, and a laptop. Interviews, images, and experiences combine to produce the writing, editing, and graphic design. Adobe InDesign CS3, publishing software for the design of print and digital layouts, serves as the main program for Inkstinct’s creation. Inkstinct’s teaser podcast, highlighting content from this issue, is available on YouTube at hosts online content, which includes all articles from the magazine, as well as direct links to mentioned Websites. A fan page on Facebook for also showcases Inkstinct content, and drives traffic to its original online portion on the site.

As a publication, Inkstinct carves its own identity within a limited market. Most tattoo magazines feature smaller focuses of editorial content and serve a mainly male demographic, but Inkstinct boasts an exclusive perspective on tattoo culture, and targets a broader audience than its competitors. Additionally, Inkstinct believes itself to provide Syracuse University a unique Capstone project, combining a personal passion with an academic field of study.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.