Honors Capstone Project
Date of Submission
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management
The role of the corporation in today’s society is complex and significant. This paper examines the evolution of the corporation from a narrowly constructed entity to that which resembles a human being in behavior, as a result of social construction. By examining the actions of a corporation through the lens of a human, it hopes to shed light on the profound impact corporations have on our society and the devastation they cause when operating in pursuit of profit above all else. Drawing on current research of Corporate Social Responsibility, a new way to do business that resembles the way an ethical human would act in a business setting is suggested. The role of public relations leadership is also considered as a way of realizing this new business environment.
Niiholm, Joonas, "Corporate personhood, cash's corruption, and the role of public relations leadership" (2010). Honors Capstone Projects - All. 374.
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