Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2010
Capstone Advisor
Michael Meath
Honors Reader
Susan Wadley
Capstone Major
Public Relations
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Advertising and Promotion Management
Abstract
The role of the corporation in today’s society is complex and significant. This paper examines the evolution of the corporation from a narrowly constructed entity to that which resembles a human being in behavior, as a result of social construction. By examining the actions of a corporation through the lens of a human, it hopes to shed light on the profound impact corporations have on our society and the devastation they cause when operating in pursuit of profit above all else. Drawing on current research of Corporate Social Responsibility, a new way to do business that resembles the way an ethical human would act in a business setting is suggested. The role of public relations leadership is also considered as a way of realizing this new business environment.
Recommended Citation
Niiholm, Joonas, "Corporate personhood, cash's corruption, and the role of public relations leadership" (2010). Honors Capstone Projects - All. 374.
https://surface.syr.edu/honors_capstone/374
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
