Title

NataLee

Author

Natalie Tebbi

Document Type

Honors Capstone Project

Date of Submission

Spring 5-1-2010

Capstone Advisor

Harriet Brown

Honors Reader

Melissa Chessher

Capstone Major

Magazine, Newspaper, and Online Journalism

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Professional

Subject Categories

Communication Technology and New Media | Journalism Studies

Abstract

NataLee is a 48-page prom issue of a proposed teen magazine geared toward girls aged 13-17. Though it includes elements of fashion, it does not conform to a fashionable body-type. It approaches teen issues with delicacy, and avoids topics such as sex and drinking in order to appeal to a conservative demographic. Its 15 articles range from the creative (“Make Your Own Corsage”) to the sentimental (“Popping the Question”) to the informative (“What’s Prom Got to Do with It”) to the academic (“Skin Care Science”). These articles follow a theme of “intelligent fashion.” The mission statement of the magazine is,

NataLee is more than a magazine; it’s a community where high school girls celebrate their age and all the wonderful, terrible adventures that go with it. NataLee promises never to pressure its readers, and to help them stand up to whatever pressures face them. Through online discussions, body-positive style tips, articles and how-tos, NataLee encourages young women to open their minds and find out what other girls are thinking, feeling, and doing. We hope NataLee readers will learn to seek the good in the world around them and in the girl in the mirror. In fashion and in life NataLee says, ‘tailor the dress, not the girl.’”

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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