Honors Capstone Project
Date of Submission
Entrepreneurship and Emerging Enterprises
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management | Business | Entrepreneurial and Small Business Operations
Many students who arrive at Syracuse wish they knew more of the “inside scoop” in all aspects of the university. With the advent of Web 2.0, the Internet is now mainly dominated by social networking services. The formation and success of companies like Facebook, CollegeHumor, and Twitter show the extent to which students are connected constantly via the Internet throughout the day. One of the key problems with these large websites, such as Facebook and CollegeHumor, is the disconnect between the user and his community. These websites are successful on a large scale, but the niche small scale must be satisfied too. An aggregation of specific content, fostered to the acute topic of the university is a niche that has not been satisfied as of yet, but is in high demand.
CuseMyCampus is a business that relays interesting information to the Syracuse students by funneling out content based on student opinion. The audience becomes the content-creator. The business relies on a website to serve as the medium for displaying important information to the Syracuse students.
CuseMyCampus currently operates as a LLC business based out of New York. The company was founded in February 2010 originally as a satire website for Syracuse, displaying humorous news, articles, pictures, and videos. However, as the membership increased, so did the content for the website. The website will be revamped this summer, and will open up to a greater variety of content.
The Academics page serves two purposes. Students will be able to review and read about classes and professors. Secondly, the page will serve as a virtual marketplace for textbook exchange. The Housing page will allow students to view apartments both on- and off-campus before actually deciding to live there. Landlords will be able to post their available apartments. A collection of photos, and past tenant comments will aid in the process of selection. Students will able to see what events are occurring every night and during the weekends, be it bar specials, community events, parties, and concerts. The Market page will have two purposes. First, it will allow student entrepreneurs to gain traction for their businesses by listing their product or idea and engaging with the large CuseMyCampus community. Secondly, students can post items they are trying to sell to one another within the university community. The Review page will overlap with many other pages, but will serve as a central source for students to get their fellow students’ opinions on events, restaurants, bars, museums, classes, teachers, and housing. The Humor page consists of student-generated content in the form of various media. Students can share news, pictures, or videos they have created for class and around campus.
Most of the marketing will be done virally, as the website is easily shared through Facebook, Twitter, Digg, Tumblr, Myspace, and other popular social media sites. CuseMyCampus aggressively markets to freshman, by sending out flyers, posting on freshman Facebook groups, and being in constant contact with Syracuse students.
By being the pioneers on campus where the student has a voice in hot topics CuseMyCampus continually blazes into a new frontier.
Weinreich, Brian, "CuseMyCampus Business Plan" (2010). Syracuse University Honors Program Capstone Projects. 370.
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