Honors Capstone Project
Date of Submission
Visual and Performing Arts
Capstone Prize Winner
Won Capstone Funding
Art and Design | Fashion Design
Over the past four years, my skill, technique, and style as a fashion design major at Syracuse University has grown and developed enormously. I came to college with no prior experience in sewing or garment construction but after much practice and patience, I have learned the basic skills necessary to design and to make wearable clothing. Consequently, when it came time to choose a topic for my Capstone project, I sought a creative project that would serve to showcase the expertise I have developed during my time in school.
The concept of my project is an advertising campaign featuring the work of a new designer (myself) attempting to build a following of customers. The campaign includes garments that I designed and then constructed for my senior collection class and that will also be featured in the senior fashion show on April 29th and 30th, 2010. The process of design and construction was extremely tedious and required much hard work. Hundreds of sketches were initially drawn to develop six looks, some of which consist of one garment while others consist of multiple garments. While picking which looks I wanted to create, I kept in mind that some of these looks would also be the basis of the Capstone project. Thus, I selected the looks that I felt best define me and illustrate my capabilities as a designer.
The main purpose of the photo shoot was to provide a platform on which to show new designs. The advertising campaign was photographed in the Newhouse Photolab by a student photographer and two student models are featured in the pictures. I decided to keep the background white to ensure that there are no distractions to take away from the clothing. About two hundred photographs were taken of four different outfits in order to get five shots that I feel are truly reflective of my artistic abilities. I resolved to photograph four of my six outfits due to the fact that I felt these looks work most cohesively together and would provide for the best photos possible. Additionally, I used garments that share common fabrics to present a fluid aesthetic.
After the actual photo shoot took place, I met with the photographer to look over each individual photo and to decide which ones best illustrate my desired image. Each photo had to have the correct lighting, the correct positioning of the models, and the correct facial expressions of the models. After choosing about ten photos that I thought could potentially work for the ad campaign, the photos were edited in Photoshop and all imperfections were removed. A logo for my potential company was created and then five images were selected for the final campaign. Next, these images were printed and blown up to a large-scale size in order present the actual campaign.
The main goal of my Capstone project was to demonstrate my skill as a designer. I regard each piece of clothing I construct as a work of art. I take great pride in what I make and I will only present items that I have put a lot of effort into creating. This ad campaign serves as a way in which I can display my work as a new designer to the general public.
Lyons, Katy Ann, "Fashion Campaign: Katy Ann Lyons NEW YORK" (2010). Syracuse University Honors Program Capstone Projects. 310.
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