Honors Capstone Project
Date of Submission
Broadcast and Digital Journalism
Capstone Prize Winner
Won Capstone Funding
English Language and Literature | Other English Language and Literature | Other Film and Media Studies
Many students who live off campus at Syracuse University are unable to view the Orange Television Network. CitrusTV's news, sports and entertainment programming airs on this channel and is therefore unavailable to many students. To expand the viewing audience, the CitrusTV website is crucial.
The original goal of this honors capstone project was to enhance and improve CitrusTV’s website in order to simulate that of a local news station. Through a newly created content management system, students would be able to upload news stories with text, video and pictures.
Because of CitrusTV’s annually changing administration and technical hurdles, the project’s goal has evolved over time. The website will now serve as a prototype for the organization if they choose to revamp their website in the future.
This project explores the challenges of implementing a new website system, as well as improvements that could be made to the current design. The basis for my research was studies by the Project for Excellence in Journalism and the Radio Television Digital News Director's Association and using those to compare with the features and current design of CitrusTV.net.
This project concludes that there are several ways to improve CitrusTV’s current website, including a social media campaign, along with the changes to the current website production system. It recommends an overall improvement in communication between developers and journalists, along with management staff.
Elias, Alyssa, "CitrusTV Website Redesign Project" (2011). Syracuse University Honors Program Capstone Projects. 276.
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