Author

Alyssa Elias

Document Type

Honors Capstone Project

Date of Submission

Spring 5-1-2011

Capstone Advisor

Jonathan Glass

Honors Reader

Christy Perry

Capstone Major

Broadcast and Digital Journalism

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Professional

Subject Categories

English Language and Literature | Other English Language and Literature | Other Film and Media Studies

Abstract

Many students who live off campus at Syracuse University are unable to view the Orange Television Network. CitrusTV's news, sports and entertainment programming airs on this channel and is therefore unavailable to many students. To expand the viewing audience, the CitrusTV website is crucial.

The original goal of this honors capstone project was to enhance and improve CitrusTV’s website in order to simulate that of a local news station. Through a newly created content management system, students would be able to upload news stories with text, video and pictures.

Because of CitrusTV’s annually changing administration and technical hurdles, the project’s goal has evolved over time. The website will now serve as a prototype for the organization if they choose to revamp their website in the future.

This project explores the challenges of implementing a new website system, as well as improvements that could be made to the current design. The basis for my research was studies by the Project for Excellence in Journalism and the Radio Television Digital News Director's Association and using those to compare with the features and current design of CitrusTV.net.

This project concludes that there are several ways to improve CitrusTV’s current website, including a social media campaign, along with the changes to the current website production system. It recommends an overall improvement in communication between developers and journalists, along with management staff.

Appendix.docx (1741 kB)

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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