Lara Rolo

Degree Type

Honors Capstone Project

Date of Submission

Spring 5-1-2011

Capstone Advisor

Michael Schoonmaker

Honors Reader

Richard Dubin

Capstone Major


Capstone College

Public Communications

Audio/Visual Component


Capstone Prize Winner


Won Capstone Funding


Honors Categories


Subject Categories

Film and Media Studies | Radio | Television


After analyzing the strengths and weaknesses of last year’s production of SA Today, I developed a new structure for the show and its purpose. SA Today is a show produced by CitrusTV for the Syracuse University Student Association, (SA). It serves as a broadcast outlet for SA to better inform and maintain contact with Syracuse University and SUNY E.S.F. students. The show’s purpose has grown under my care. With changes in design, structure, writing style and content value, my team and I have been able to create a new product produced by CitrusTV to better serve our campus viewership. The inclusion of headline local, national and world news into a show strictly dedicated to furthering the outreach of SU’s Student Association has increased the show’s overall value. The creation of new graphics, which are still in the works, are sure to also increase production value. What I hope for next year is to provide SA with a longer show and a redeveloped graphic outlook; this desire has already been expressed and is in the works for the coming semester. I believe that these changes should peak student interest in not only what SA has in the works, but also in the community that surrounds their home on the SU hill.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.



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