Honors Capstone Project
Date of Submission
Professor Kevin O’Neill
Professor Edward Russell
Capstone Prize Winner
Won Capstone Funding
Advertising and Promotion Management | Communication | Public Relations and Advertising
The effect of color on the perception and expectation of flavor and taste was researched. Psychological and scientific studies were used to demonstrate the benefits of using the right colors in advertising and marketing. Color, in these studies, was proven to affect consumers’ behavior when purchasing food. Color is interpreted by different genders, races, and ages were also studied. Color is a significant marketing tool that can help attract the right target markets. Also, examples of how color has help and hindered marketing campaigns in the past were examined.
Zaki, Faith Elizabeth, "The Significance of Color In Food Marketing" (2013). Honors Capstone Projects - All. 113.
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