Document Type

Honors Capstone Project

Date of Submission

Spring 5-1-2013

Capstone Advisor

Melissa Chessher, Chair, Magazine Department

Honors Reader

Patricia Burak, Director, Slutzker Center for International Services

Capstone Major

Magazine, Newspaper, and Online Journalism

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Creative

Subject Categories

Creative Writing | Film and Media Studies | Graphic Design

Abstract

Last year, China surpassed India for the first time and became the leading country of origin of all international students studying in the United States. With the increasing number of students from China, American students are getting used to the amount of Chinese faces on campus, and the growing Chinese community has created a comfort zone for the newcomers to live a familiar life within their native language. However, the fundamental issue lies in the need for a stronger sense of empowerment.

Red Rope magazine, with red symbolizing happiness and rope symbolizing binding, will be the first general-interest magazine in the United States to serve the entire Chinese student community in American higher education institutions. From Chinese news to American immigration policy, academic majors to music concerts, travel to home-style cooking, Red Rope magazine aims to make the lives of Chinese students easier and better. With practical and in-depth content in both Chinese and English, Red Rope is the source of information, insights and motivation for all Chinese students who are independent, determined, and fearless to dream big.

Since the magazine’s targeted audience is Chinese students across the U.S., Red Rope will begin as a website, but the content and style of design are similar to a print magazine. The website will be available in both Chinese and English. The magazine also will have a social media presence, including a RenRen (the Chinese version of Facebook) public page and a Weibo (the Chinese version of Twitter) account.

Depending on the success and popularity of the online magazine, I hope to recruit a team of skilled editors, writers, researchers and designers to publish and print monthly issues that will be distributed via local CSSAs in the future. When an extensive readership is established, I plan to form a network of Chinese students in the U.S. who could facilitate a more efficient knowledge exchange, and a Parents Network in China for those who have children studying abroad.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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