Document Type

Honors Capstone Project

Date of Submission

Spring 5-2017

Capstone Advisor

Kenneth Walsleben

Honors Reader

Breagin Riley

Capstone Major

Entrepreneurship and Emerging Enterprises

Capstone College

Management

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Professional

Subject Categories

Business

Abstract

This project explores the future of the museum industry and seeks to examine the ways in which the industry has changed to adapt to the current competitive environment. It explores the increasing competitiveness inside the industry and the growing concentration of funding that has resulted in an extremely high percentage of unfunded museums.

The strategies that can be effectively employed to ‘modernize’ a museum are examined and several living history museums that have employed these strategies are used as examples of their relative effectiveness/ineffectiveness. An analysis of how the museum industry has morphed over time to create these mega-museums which effectively dominate all their competitors is explored. It appears that they are a product of funding trends within the industry. How the evolution of these mega-museums has created an opportunity for smaller museums to regain market share by duplicating their museum partnerships on a different scale. The possibility that these partnerships may enable small museums to overcome many of the barriers that have held them back (awareness, location, etc).

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Included in

Business Commons

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.