Document Type

Honors Capstone Project

Date of Submission

Spring 5-2017

Capstone Advisor

Christal Johnson

Honors Reader

Hua Jiang

Capstone Major

Public Relations

Capstone College

Public Communications

Audio/Visual Component

no

Capstone Prize Winner

no

Won Capstone Funding

no

Honors Categories

Professional

Subject Categories

Public Relations and Advertising

Abstract

The Syracuse University Catholic Center (SU Catholic Center) is a Catholic organization, offering students, faculty and staff at Syracuse University with spiritual guidance and support. A primary concern of the organization is the limited presence, and lack of identity, the organization has on the Syracuse University campus. Although the organization serves many publics, this report focuses on increasing attendance and awareness among the students on the Syracuse University campus. I conducted a detailed research report to gain insight on where the SU Catholic Center can improve its communication tactics to help increase attendance, and therefore boost identity among students. I focused on better understanding the needs of the SU Catholic Center’s target publics through qualitative and quantitative primary research. The methods used to complete this research included an online survey, a focus group and in-person interviews. The research methods provided insight into the attitudes and opinions of existing SU Catholic Center members and potential SU Catholic Center members, which enabled me to develop communication recommendations to best serve these publics.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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