Honors Capstone Project
Date of Submission
Capstone Prize Winner
Won Capstone Funding
Public Relations and Advertising
The Syracuse University Catholic Center (SU Catholic Center) is a Catholic organization, offering students, faculty and staff at Syracuse University with spiritual guidance and support. A primary concern of the organization is the limited presence, and lack of identity, the organization has on the Syracuse University campus. Although the organization serves many publics, this report focuses on increasing attendance and awareness among the students on the Syracuse University campus. I conducted a detailed research report to gain insight on where the SU Catholic Center can improve its communication tactics to help increase attendance, and therefore boost identity among students. I focused on better understanding the needs of the SU Catholic Center’s target publics through qualitative and quantitative primary research. The methods used to complete this research included an online survey, a focus group and in-person interviews. The research methods provided insight into the attitudes and opinions of existing SU Catholic Center members and potential SU Catholic Center members, which enabled me to develop communication recommendations to best serve these publics.
DiPietro, Christina, "Public Relations Research: Syracuse University Catholic Center" (2017). Syracuse University Honors Program Capstone Projects. 1065.
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