Liang Pan


The study of public diplomacy often proceeds with an empirical approach, focusing on crafting policy instruments and measuring policy efficiency. But this approach tends to render descriptive and quantitative results. This paper contextualizes public diplomacy in theoretical terms, institutional structure, and policy priority, and points out three common misconceptions in comparison of U.S.-China public diplomacy. It means to draw attention to normative and qualitative approaches that should be applied to the fledging interdisciplinary study of public diplomacy.





To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.