Entrepreneurial Firms and Nonmarket Strategy: Lessons from the Drone Industry

Date of Award

December 2020

Degree Type


Degree Name

Doctor of Philosophy (PhD)


Entrepreneurship and Emerging Enterprises


Maria Minniti


Drones, Entrepreneurship, Nonmarket Strategies, Regulation, Technological Innovation

Subject Categories



Entrepreneurial firms play a significant role throughout the emergence and development of an industry. They introduce radical innovations and push the technological frontier of an industry forward. Yet, the regulatory environment often has the unintended consequence of redirecting innovative activity within an industry. This may be the result of performance regulations placed on an industry’s core technology, or it may be the result of an ill-fitting regulatory framework. When this occurs, entrepreneurial firms must determine whether and how they can engage in nonmarket strategies to gain regulations that allow them to develop and commercialize their innovations. This dissertation explores how regulations influence the emergence of different types of innovation, the political strategies that entrepreneurial firms use to influence regulations, and the unintended consequences that regulations may have on the competitive advantage of these firms and their future development. Overall, this dissertation contributes to the literatures on entrepreneurship and innovation by unpacking the entangled relationship between regulators, the nonmarket strategy of entrepreneurial firms, and the innovations they bring to the market.


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