Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2005
Capstone Advisor
Dr. Susan Gensemer
Honors Reader
Melissa Chessher
Capstone Major
Economics
Capstone College
Management
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Social Sciences
Subject Categories
Behavioral Economics | Economics | Other Economics
Abstract
In the realm of journalism, conventional wisdom suggests that magazine covers “sell” magazines at newsstands. This study explores this idea by looking at the econometric relationship between cover characteristics such as presence of people and “catch” words and single copy sales. Several significant characteristics influencing such sales are found. In addition, this study is based on a new data set developed by the author indicating various characteristics of numbers of magazine covers over a five-year time span.
Specifically, a set of 14 magazines were observed for 10 characteristics. The percentage of the presence of these characteristics on magazine covers over five years was regressed against the single copy sales circulation. The paper also analyzes the general data set by investigating the variables’ effects on men’s magazines and women’s magazines.
Recommended Citation
Barlow, Stephanie C., "Connections between U.S. consumer magazine cover characteristics and single copy sales circulation" (2005). Honors Capstone Projects - All. 684.
https://surface.syr.edu/honors_capstone/684
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
