The rise of Turkish soap operas as a phenomenon, particularly in the Middle East, is a fairly new development. These soap operas have become non-governmental public diplomacy tools representing Turkey globally. The shows predominantly project a Western and modern lifestyle addressing everyday hurdles. More importantly, the female protagonists are central to the storylines. This paper examines the role of soap operas as a cultural diplomacy tool within the context of identity and the social implications that are prompted by these media exports.
Çevik, B. Senem
"Turkish Soap Opera Diplomacy: A Western Projection by a Muslim Source,"
Exchange: The Journal of Public Diplomacy: Vol. 5
, Article 6.
Available at: http://surface.syr.edu/exchange/vol5/iss1/6