Gastrodiplomacy, or the use of food in the construction of a nation brand, is one of many tools that a government can employ in its broader strategy of cultural diplomacy. The idea of pleasing the global palate while at the same time improving a country's image lies at the core of any culinary diplomacy initiative, and the case of Peru is no exception. By utilizing the promotional campaign "Cocina peruana para el mundo" ("Peruvian cuisine for the World"), the Peruvian government is attempting to construct a national brand centered on its cuisine. This paper investigates the specific context of the Peruvian project while also exploring the broader motivations for and meanings of using food as a basis for a diplomacy initiative. It concludes with an attempt to deconstruct the theoretical significance and practical implications of the intersections food, identity, and nation.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.