Date of Award
5-11-2025
Date Published
June 2025
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Media Studies
Advisor(s)
Carol Liebler
Keywords
authenticity;avatar;avatar identity;interactive ritual chain;virtual live streaming
Subject Categories
Communication | Social and Behavioral Sciences
Abstract
With the advancement and development of technology, people now have more and more choices for entertainment. Virtual live streaming, as a rapidly growing form of entertainment, is receiving increasing attention. As an intersection of emerging technology and traditional entertainment modes, virtual live streamers interact with audiences through virtual avatars, bringing a new entertainment experience while also raising many interesting research questions. This thesis focuses on virtual avatars, discussing how virtual live streamers and audiences perceive virtual avatars and how these avatars influence both streamers and the audience. More importantly, this thesis explores the role that virtual avatars play in the entire virtual live streaming process that makes virtual live streaming stand out from other forms of live streaming with its unparalleled unique charm.
Access
Open Access
Recommended Citation
Wu, Yifan, "Avatars in Virtual Live Streaming: Identity, Authenticity and Interaction" (2025). Theses - ALL. 927.
https://surface.syr.edu/thesis/927
