Date of Award

5-11-2025

Date Published

June 2025

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Media Studies

Advisor(s)

Carol Liebler

Keywords

Ethnic Identity;Instagram;Pakistan;Qualitative Interviews

Subject Categories

Communication | Mass Communication | Social and Behavioral Sciences

Abstract

This qualitative study examines the relationship between biculturalism, ethnic identity, and Instagram use among second-generation Pakistani-Americans. To answer the research questions for this cross-sectional study, the method of virtual, semi structured in-depth interviews was utilized to collect data. Through interviews with second-generation Pakistani-Americans, the researcher explored how Instagram use intersects with ethnic identity and bicultural experiences. Interview data was collected, transcribed, analyzed, and categorized into various themes. Results suggest that Instagram plays a significant role in shaping and expressing ethnic identity, providing a platform for connection, cultural exchange, and personal exploration. This study contributes to understanding the role of social media in identity formation among second-generation Pakistani-Americans, addressing a gap in the literature on ethnic identity and digital self-expression, and offering insights that may apply to other immigrant communities. Keywords: Qualitative Interviews, Ethnic Identity, Instagram, Pakistan

Access

Open Access

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