Date of Award
Master of Science (MS)
Celebrities, Film, Marketing, Parasocial Relationships, Public Relations, Purchase Intentions
Social and Behavioral Sciences
This thesis explored how film celebrities and the parasocial relationships they form with their fan bases influences the purchase intentions of consumers. Specifically, this research looked at parasocial relationships’ influence on box office revenue and streaming service subscriptions. This thesis also explored social media and how film celebrities’ usage influences parasocial relationships with audiences. The results of this study found that parasocial relationships had a significant influence on the survey participants’ purchase intentions. The goal was to help marketing and public relations professionals understand how parasocial relationships can benefit celebrity clients they may acquire or film studios they may represent.
Tucker, Melissa Ann, "Parasocial Relationships Among Film Consumers: Can Film Celebrities Influence Purchase Intentions?" (2020). Theses - ALL. 463.