Date of Award
June 2020
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Public Relations
Advisor(s)
Michael Meath
Keywords
Celebrities, Film, Marketing, Parasocial Relationships, Public Relations, Purchase Intentions
Subject Categories
Social and Behavioral Sciences
Abstract
This thesis explored how film celebrities and the parasocial relationships they form with their fan bases influences the purchase intentions of consumers. Specifically, this research looked at parasocial relationships’ influence on box office revenue and streaming service subscriptions. This thesis also explored social media and how film celebrities’ usage influences parasocial relationships with audiences. The results of this study found that parasocial relationships had a significant influence on the survey participants’ purchase intentions. The goal was to help marketing and public relations professionals understand how parasocial relationships can benefit celebrity clients they may acquire or film studios they may represent.
Access
Open Access
Recommended Citation
Tucker, Melissa Ann, "Parasocial Relationships Among Film Consumers: Can Film Celebrities Influence Purchase Intentions?" (2020). Theses - ALL. 463.
https://surface.syr.edu/thesis/463
