Date of Award

December 2018

Degree Name

Master of Arts (MA)


Media Studies


Anne Osborne


female sportscasters, male hegemony, sexual objectification, viewers' perceptions

Subject Categories

Social and Behavioral Sciences


This research explored perceptions of female sportscasters. More specifically, this study aimed to better understand how Turkish male television viewers perceive female sportscasters. Male hegemony established the theoretical basis to understand male domination that is prevalent in sports, media and also heavily in Turkish culture. Sexual objectification of women was also helpful to better understand the status of women working in the media industry. Semi-structured, qualitative in-depth interviews were used to gather data. Twenty-one interviews were done, transcribed, and analyzed. The findings of this research indicated the male hegemonic environment of sports and also sports media, in the eyes of the male audience members.


Open Access

Available for download on Sunday, July 14, 2019