Public Relations Curriculum: A Systematic Examination of Curricular Offerings in Social Media, Digital Media, and Analytics in Accredited Programs
Regina Luttrell, https://orcid.org/0000-0003-2328-7414
public relations curriculum, social media curriculum, analytics, digital media, public relations education
Public Relations and Advertising
As public relations (PR) students prepare for life in the professional world, the educational experiences inside of the college classroom should reflect transformations within the profession. To that end, this study included a systematic analysis of all domestic Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and Certification in Education for Public Relations (CEPR) accredited graduate and undergraduate PR programs to understand how social media, digital media, and analytics courses have been incorporated into PR program curricula. The data was collected over the summer months of 2019 and the fall semester of 2019. The results included 94 schools that offer PR as a major. This comprehensive study was meant to provide a thorough examination of the current state of curricular offerings related to emerging technologies.
Luttrell, R., Wallace, A.A., McCollough, C., & Lee, J. (2021). Public relations curriculum: A systematic examination of curricular offerings in social media, digital media, and analytics in accredited programs. Journal of Public Relations Education, 7(2), 1-43. https://aejmc.us/jpre/2021/09/01/public-relations-curriculum-a-systematic-examination-of-curricular-offerings-in-social-media-digital-media-and-analytics-in-accredited-programs/
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