The passage of the World Health Organization (WHO) "International Code of Marketing of Breastmilk Substitutes" (Code of Breastmilk Substitutes) in May of 1981 marked a great achievement in the fight for improved infant health, but did not signify a lasting solution to the problem of poor marketing practices of infant formula manufacturers. The implementation of the Code of Breastmilk Substitutes is a long and difficult process because the Code was adopted as a recommendation under article 23 of the WHO Constitution, rather than as a regulation. The practical significance of the Code's status as a recommendation is that the Code alone is not binding on transnational corporations (TNCs).





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