Title

Class Six: Niche Thyself! How to Think about Product Positioning

Author(s)/Creator(s)

VetNet Entrepreneur Track

Contributor(s)

Michael Schoeneck [Host]; Alejandro S. Amezcua [Onscreen presenter]

Description/Abstract

46 minute long video by VetNet with panel discussing how to identify current and future gaps in markets for prospective businesses. Helpful for entrepreneurs or business owners who are looking to branch into an untapped market.

Document Type

Video

Disciplines

Entrepreneurial and Small Business Operations

Extent

0:46:43

DCMI Type

Moving image

Keywords

VetNet, IVMF, Veteran entrepreneurs, Veteran business ownership, Entrepreneurship series, Product positioning, Franchising, Financing

Subject

Marketing research

Topic

Business stages--Business cycle--General Information, Industry/Market Research--Business opportunities, Industry/Market Research--Business--Research

Portfolio

Entrepeneurship

Geographic Area

United States

Publisher

Institute for Veterans and Military Families at Syracuse University

Date

4-9-2013

Language

English

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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