Class Six: Niche Thyself! How to Think about Product Positioning
Contributor(s)
Michael Schoeneck [Host]; Alejandro S. Amezcua [Onscreen presenter]
Description/Abstract
46 minute long video by VetNet for prospective businesses with a panel discussing how to identify current and future gaps in markets. Helpful for entrepreneurs or business owners who are looking to branch into an untapped market.
Document Type
Panel
Disciplines
Entrepreneurial and Small Business Operations
Extent
0:46:43
DCMI Type
Moving image
Keywords
VetNet, IVMF, Veteran entrepreneurs, Veteran business ownership, Entrepreneurship series, Product positioning, Franchising, Financing
Subject
Marketing research
Publisher
Institute for Veterans and Military Families at Syracuse University
Date
4-9-2013
Language
English
Recommended Citation
VetNet Entrepreneur Track, "Class Six: Niche Thyself! How to Think about Product Positioning" (2013). Institute for Veterans and Military Families. 34.
https://surface.syr.edu/ivmf/34
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
