Opening New Windows (and Doors) for Independent Artists Online

Matthew Musacchio

Abstract

Since August 2012, I have been working with Kara Della Valle, a country singer-songwriter known for her YouTube success. For this project, I took on the role of artist manager. I developed a plan to take Kara’s career beyond YouTube, with a focus on other forms of social media to build her fan base and promote her music. This Capstone Project explores the trials and triumphs of working with an independent artist.