Degree Type
Thesis
Date of Submission
2024
Capstone Advisor
Beth Egan
Capstone Major
Advertising
Capstone College
Public Communications
Audio/Visual Component
no
Won Capstone Funding
yes
Honors Categories
Professional
Recommended Citation
Lockitt, Philip, "Zero-Party Data: Why Advertisers Should be Comfortable Sharing Data Sovereignty" (2024). Renée Crown University Honors Thesis Projects - All. 1570.
https://surface.syr.edu/honors_capstone/1570
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