Document Type
Article
Date
8-2-2010
Embargo Period
6-6-2012
Language
English
Disciplines
Sports Sciences
Recommended Citation
Burton, R. and O’Reilly, N. (2010), “When athletes become legends, do their sponsors also?” Sports Business Journal, August 2-8, Vol. 13, No. 15, 22.
Source
Sports Business Journal
Additional Information
Here is the link to the article on the Sports Business Journal webstie. http://www.sportsbusinessdaily.com/Journal/Issues/2010/08/20100802/Opinion/When-Athletes-Become-Legends-Do-Their-Sponsors-Also.aspx