Document Type
Article
Date
1-17-1999
Embargo Period
6-5-2012
Language
English
Disciplines
Sports Sciences
Recommended Citation
Burton, R. (1999), “In sports marketing, only constant is change”, Sports Business Journal, January 11-18, Vol. 1, No. 38, 27-28.
Source
Sports Business Journal
Additional Information
Here is the link to the article on the Sports Business Journal webstie. http://www.sportsbusinessdaily.com/Journal/Issues/1999/01/19990111/No-Topic-Name/In-Sports-Marketing-Only-Constant-Is-Change.aspx