Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies

Ines Mergel, Syracuse University, Department of Public Administration
Bill Greeves

Description/Abstract

Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization.