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2016

The Influence of Social Price Comparisons on Pricing Strategies, Seung Hwan Shawn Lee

2013

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Influences of Product Concept Demonstrations in Trade Shows: Two Essays, Taewan Kim

2012

Brand-Extension or Self-Extension? Using Avatars to Study the Effects of Self-Image Congruence on Brand-Extension Evaluation, Mitchell Hamilton

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Effects of Advertising on Advance Selling and Online Search, Mingyu Joo