The passage of the World Health Organization (WHO) "International Code of Marketing of Breastmilk Substitutes" (Code of Breastmilk Substitutes) in May of 1981 marked a great achievement in the fight for improved infant health, but did not signify a lasting solution to the problem of poor marketing practices of infant formula manufacturers. The implementation of the Code of Breastmilk Substitutes is a long and difficult process because the Code was adopted as a recommendation under article 23 of the WHO Constitution, rather than as a regulation. The practical significance of the Code's status as a recommendation is that the Code alone is not binding on transnational corporations (TNCs).
"The implementation Process of the International Code of Marketing of Breastmilk Substitutes,"
Syracuse Journal of International Law and Commerce:
1, Article 8.
Available at: http://surface.syr.edu/jilc/vol11/iss1/8