Degree Type
Honors Capstone Project
Date of Submission
Spring 5-1-2018
Capstone Advisor
Melissa Chessher
Honors Reader
Adam Peruta
Capstone Major
Magazine, Newspaper, and Online Journalism
Capstone College
Public Communications
Audio/Visual Component
no
Capstone Prize Winner
no
Won Capstone Funding
no
Honors Categories
Professional
Subject Categories
Communication | Mass Communication | Social Media
Abstract
Horsey is an online news source and community for high school equestrians. The project began with planning and building a Wordpress-based website, as well as building a visual identity for the brand. Since then, Horsey has posted more than two dozen features, lifestyle content, opinions, horse show coverage, and photo galleries. Beyond create robust, high-quality content, Horsey is also focused on building a brand and audience. Social media strategizing and search engine optimization techniques were utilized to build, retain and engage an audience in Horsey’s target demographic.
Recommended Citation
Krawczyk, Kathryn, "Horsey Magazine An online news source for dedicated high school equestrians" (2018). Renée Crown University Honors Thesis Projects - All. 1265.
https://surface.syr.edu/honors_capstone/1265
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
