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Authors

Liang Pan

Abstract

The study of public diplomacy often proceeds with an empirical approach, focusing on crafting policy instruments and measuring policy efficiency. But this approach tends to render descriptive and quantitative results. This paper contextualizes public diplomacy in theoretical terms, institutional structure, and policy priority, and points out three common misconceptions in comparison of U.S.-China public diplomacy. It means to draw attention to normative and qualitative approaches that should be applied to the fledging interdisciplinary study of public diplomacy.

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