This paper studies short-term and long-term factors that affected the image of the United States between the years 2000 and 2010. It begins by showing how the election of George W. Bush, the Iraq War, and the election of Barack Obama affected the United States' image in several nations. It then uses data from the Pew 2004 Global Survey to examine longer-term factors that influenced the U.S.'s international image. Using individual- and national- level regression analyses, it discovers several factors that predict how positive ratings of the United States were on an international level. The paper then discusses how the 2012 Presidential election results might affect the nation's global image. It concludes that the election may have some effect, but that the underlying longer-term characteristics that influence attitudes towards the United States are unlikely to change much.
Rusciano, Frank L.
"Factors Affecting the U.S. International Image: the Potential For Public Diplomacy in the Short- and Long-Term,"
Exchange: The Journal of Public Diplomacy:
1, Article 9.
Available at: http://surface.syr.edu/exchange/vol3/iss1/9