The era where public diplomacy could turn its back on its domestic public and look solely towards the international stage has ended. Even so, the clash of opinion continues over whether public diplomacy ought to include a domestic dimension. The paper aims to explore this understudied facet of public diplomacy while drawing attention to issues pertinent to further research. It argues that despite the challenges of breaking with conventional mindsets, moving beyond “new” public diplomacy requires a more holistic approach to public engagement in foreign policy.



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