Marketing Implications Of The Changes In Black Consumer Spending Behavior
Date of Award
Doctor of Philosophy (PhD)
Marketing, Economics, African-American families
Sales and Merchandising
This study focused on the changes in education, occupation and income as they relate to the shifts in the Black Consumer spending behavior with projections to 1990. The study grew out of a realization that no other research has dealt specifically with these changes concerning the Black Consumer.
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Stith, Melvin Thomas, "Marketing Implications Of The Changes In Black Consumer Spending Behavior" (1978). Business Administration - Dissertations. 75.