Title

Marketing Implications Of The Changes In Black Consumer Spending Behavior

Date of Award

1978

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Business Administration

Advisor(s)

George Fisk

Keywords

Marketing, Economics, African-American families

Subject Categories

Sales and Merchandising

Abstract

This study focused on the changes in education, occupation and income as they relate to the shifts in the Black Consumer spending behavior with projections to 1990. The study grew out of a realization that no other research has dealt specifically with these changes concerning the Black Consumer.

Access

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