mass production, customization, module, New York City, hotel design
"The architecture of mass customization must be sensitive and selective at this point in time.
It must be sensitive to the historical lineage of mass production in architecture.
It must be selective in an application appropriate of the principles of the new model.
It must be selective in a location that represents old model industry set against the diverse new model society.
This architecture is best understood as a process of transformation from old model to new."
Maguda, Paul F., "custoMASSation" (2003). Architecture Thesis Prep. Paper 90.
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