shopping, retail, mall, spatial organization, commercial, market, implementing technology
Architecture | Urban, Community and Regional Planning
Research shows that while most malls aren’t actually dying off, the 3.4% that are failing are older malls relying on singular programming and older dumbbell plans with retail anchors referred to as Class C and D malls (Hurley 2015). Studies show that, as a result, more competitive malls in Class A and even some Class B malls are shifting their focus to branding a memorable experience for shoppers in the mall. And due to the volume of programs and activities that take place in Class A malls they are almost always very large. If a new type of shopping space were to incorporate a variety of alternative programs and organized it in a new plan strategy that wasn’t the dumbbell type plan, where retail anchors are used, a new kind of shopping space could emerge where alternative activities and shopping could mesh fluidly so that they aren’t separate nodes of programs. If these shopping spaces then were to implement existing technologies into the design of the space and experience, not only would there be a unique experience for the shoppers but the spatial organization might start to shift from existing ones. And, as a result, there could be potential solutions to the issue of the ‘gray box’ malls that retains the size factor that brings in the revenue but provide a spatial experience that breaks up the ‘gray box’.
Lee, Ensam, "The Architecture of Consumption: A New Transient Shopping Space" (2015). Architecture Thesis Prep. Paper 300.
Syracuse Architecture 2015
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